Reeve Collins

Co-founder

Reeve Collins has been a long-standing serial entrepreneur in both the ad-tech and blockchain spaces.   


Prior to SmartMedia Labs, Reeve was the Co-founder and CEO of BLOCKv which provides an innovative platform for the creation of a new class of virtual goods called “SmartMedia Objects®” interactive smart objects built on blockchains.

 Prior to BLOCKv Collins was Co-founder and CEO of Tether, which introduced the concept of the stable coin to the market. Tether is now the second most utilized Crypto currency in the world. 

Before the Blockchain, Collins founded and led several successful ventures, including Traffic Marketplace, one of the first online ad networks to be acquired by Vivendi Universal, RedLever, a branded entertainment studio, acquired by Adconion Media Group, and Pala Interactive, where he secured $70 million to create legalized online gaming site.


Reeve started his career alongside Tyler as part of the founding team and seed investor at aQuantive (the holding company of Atlas and Avenue A | Razorfish). 


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This is the evolution of advertising.

Tyler Moebius

Co-Founder & Co-CEO

Kim Perell

Co-Founder